Achieve Better Results with a Topical Map for Local SEO

Achieve Better Results with a Topical Map for Local SEO

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Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.

To begin with, let's define what a topical map is. It's essentially a network website of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.

A topical map works best when it caters directly to the common search phrases used by your target audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.

So, how do you start? Keyword research is the first thing on the agenda. Use tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your business or service.

Upon completing keyword research, craft topic clusters that center around the main keyword for every page on your website. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.

Implementing a topical map into your local SEO strategy is beneficial in many ways. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic volume.

All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.

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